What size logo on a T-shirt? The placement guide

A logo that is too small goes unnoticed, and one that is too big looks like fancy dress. Here are the sizes and placements we recommend in our workshop, for a professional result first time.

The sizes that work (adult)

For children’s clothing, reduce by about a third. For an oversize T-shirt, you can enlarge the back design by a few centimetres.

Which placement for which use?

• Company, work clothes: logo on the heart side, and the name or phone number on the back (see our advice for construction trades and craftspeople).
• Brand, merch: small logo on the front and large design on the back, or a large centred design on the front.
• Club, team: club logo at the heart, name and number on the back (see flock printing).
• Event, hen party: a large text on the back, readable from afar, and a small nod on the front.

On other textiles

• Sweatshirt and hoodie: same sizes as the T-shirt; on a hoodie, place the front design above the pocket. On a zip hoodie, the logo goes on the heart side and the large design on the back.
• Cap: 6 to 10 cm wide on the front.
• Tote bag: up to about 25 cm wide on the front face.
• Polo shirt: 7 to 9 cm on the heart side, ideally in embroidery.

Our tips

• Print your logo on an A4 sheet at the right size and lay it on a T-shirt: you will see straight away if it is too big.
• Text must stay legible: at least 1 to 2 cm letter height for a small text, more for a text read from afar.
• In our tool, you move and enlarge the design live: the preview shows the real result.

Take action: customise your garment online from 1 item, with a live preview, or request a quote for a bulk order.