Privacy policy

Last updated: 17 October 2026

This policy explains what personal data Printtex collects when you visit printtex.fr, place an order, request a quote or use the online assistant, why we use it and what your rights are.

1. Data controller

Printtex SARL, 5 rue Planchat, 75020 Paris – RCS Paris 929 245 918.
Contact for any question about your data: info@printtex.fr · +33 1 86 04 31 65.

2. Data collected

Order: name, billing and delivery addresses, email, telephone, items ordered, order history.
Personalisation: the designs, logos, photos and texts you upload to our tool, as well as the preview and print file created from them.
Quotes and contact: the information entered in our forms (name, company, email, telephone, project, quantities, attached files).
Online assistant: the content of the messages you write in the help bubble and, if you provide them, your contact details. The assistant is automated (artificial intelligence): do not enter sensitive data or bank details in it.
Payment: payment is processed by our secure payment providers. Printtex never has access to your bank card number.
Browsing: IP address, type of device and browser, pages viewed, cookie data (see section 6).

3. Why we use it (and on what basis)

Processing and delivering your order, printing your personalisation, sending you confirmations and invoices, managing after-sales service: performance of the contract.
Preparing and following up your quotes, answering your questions (forms, online assistant): pre-contractual measures at your request.
Keeping our accounts and meeting our tax obligations: legal obligation.
Preventing fraud, securing the site and improving our services, including the online assistant's answers: legitimate interest.
Sending you our newsletter and offers, measuring audience and serving advertising: your consent, which you can withdraw at any time (unsubscribe link in every email, cookie banner).

4. Who receives your data

Only the people at Printtex who need it and our service providers, for the purposes above:

Shopify (shop hosting and payment) – Shopify's policy;
La Poste / Colissimo, Mondial Relay and our other carriers (delivery);
Klaviyo (newsletter, follow-up emails and customer reviews; United States);
Shopify Inbox (online chat) and Globo Form Builder (quote forms);
Google (audience measurement and advertising, only with your consent) and Google Cloud / Firebase (secure storage of your personalisation files and production tracking of your order);
Cloudflare and Anthropic (online assistant): the messages you write in the help bubble are processed automatically by an artificial intelligence hosted in the United States, solely in order to answer you;
Pennylane (quotes and invoicing) and our chartered accountant;
the authorities, where the law requires us to.

We never sell your data.

5. Transfers outside the European Union

Some providers (Shopify, Google, Klaviyo, Cloudflare, Anthropic) may process data outside the European Union, in particular in Canada and the United States. These transfers are covered by a European Commission adequacy decision (including the EU–US Data Privacy Framework) or by the European Commission's standard contractual clauses.

6. Cookies and consent

The site uses cookies that are necessary for it to work (basket, session, security), which do not require your consent. Only with your consent do we use cookies for audience measurement (Google Analytics), advertising (Google) and personalisation of our emails (Klaviyo). You can accept, refuse or change your mind at any time from the cookie banner shown on your first visit; refusing does not prevent you from ordering. These cookies are kept for a maximum of 13 months.

7. Retention period

Order data and invoices: 10 years (accounting obligation).
Personalisation files: for the duration of production and after-sales service, then 12 months at most to allow an identical reorder.
Quote requests and prospects: 3 years after the last contact.
Messages to the online assistant: 12 months, in order to answer and to improve the assistant.
Newsletter: until you unsubscribe.

8. Your rights

You may request access to your data, its rectification, erasure and portability, the restriction of its processing, and object to its use (in particular for marketing). You may also set instructions for what happens to your data after your death. Write to us at info@printtex.fr: we reply within one month. If you believe your rights are not being respected, you may lodge a complaint with the CNIL (www.cnil.fr).

9. Minors

The site is not aimed at children under 15. An order must be placed by an adult.

10. Changes

We may update this policy, for example if our services or the law change. The date of the last update appears at the top of this page.